By Federico Rajola
An built-in view of IT and enterprise techniques via prolonged IT governance permits monetary associations to innovate operations which enhance enterprise and organizational functionality. although, monetary associations nonetheless face demanding situations with CRM platforms in providing anticipated effects as a result of loss of entire company integration. Increased trade of data among buyers and the volume of such information on hand is gradually turning into a problem for corporations, in particular in extending inner platforms to worldwide details structures with the aim to assemble and replace information on a world scale.
In this booklet, Prof. Rajola analyses diverse points of CRM platforms taking either an organizational and a technological point of view. He adopts a theoretical framework to unpack matters linked to the necessity for firms to combine operations and enterprise approaches. The emphasis is then interested in improvement of powerful CRM (and CRM 2.0) tasks through using illustrative case experiences of winning CRM platforms implementation within the monetary undefined. The framework followed during this publication can be utilized through either students and executives to judge the interdependencies among operations, company techniques, and CRM systems.
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Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation (Management for Professionals) by Federico Rajola