Jerry Fjermestad,Nicholas C Robertson Jr's Electronic Customer Relationship Management (Advances in PDF

By Jerry Fjermestad,Nicholas C Robertson Jr

ISBN-10: 0765613271

ISBN-13: 9780765613271

ISBN-10: 1138692808

ISBN-13: 9781138692800

This paintings deals a state-of-the paintings survey of data structures examine on digital shopper dating administration (eCRM). It offers vital new frameworks derived from present instances and functions during this rising box. every one bankruptcy takes a collaborative method of eCRM that is going past the analytical and operational views usually taken through researchers within the box. Chapters additionally pressure integration with different firm info structures. The booklet is prepared in 4 components: half I offers an summary of the function of CRM and eCRM in advertising and provide chain administration; half II makes a speciality of the organizational good fortune components at the back of eCRM implementation; half III provides instances of eCRM functionality enhancement; and half IV addresses eCRM concerns in business-to-consumer commerce.

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Download e-book for kindle: Electronic Customer Relationship Management (Advances in by Jerry Fjermestad,Nicholas C Robertson Jr

This paintings bargains a state-of-the paintings survey of data structures learn on digital patron courting administration (eCRM). It offers vital new frameworks derived from present circumstances and functions during this rising box. each one bankruptcy takes a collaborative method of eCRM that is going past the analytical and operational views normally taken by way of researchers within the box.

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Electronic Customer Relationship Management (Advances in Management Information Systems) by Jerry Fjermestad,Nicholas C Robertson Jr


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