By Androniki Kavoura,Damianos P. Sakas,Petros Tomaras
This booklet provides the newest at the theoretical procedure of the modern matters advanced in strategic advertising and the combination of concept and perform. It seeks to make developments within the self-discipline by way of selling strategic study and cutting edge actions in advertising. The publication highlights using information analytics, intelligence and knowledge-based platforms during this sector. within the period of knowledge-based economic system, advertising has much to realize from accumulating and reading info linked to clients, enterprise techniques, industry economics or maybe facts concerning social actions. The contributed chapters are occupied with utilizing glossy qualitative and quantitative thoughts in line with info know-how used to regulate and learn company info, to find hidden wisdom and to introduce intelligence into advertising procedures. this enables for a spotlight on cutting edge functions in all elements of selling, of automated applied sciences relating to information analytics, predictive analytics and modeling, enterprise intelligence and data engineering, with the intention to reveal new methods of uncovering hidden wisdom and assisting advertising and marketing judgements with evidence-based clever tools.
Among the themes coated comprise cutting edge tourism advertising and marketing innovations, advertising communications in small and medium-sized corporations (SMEs), using enterprise modeling, in addition to reflecting at the advertising and marketing developments and outlook for all transportation segments. The papers during this court cases has been written via scientists, researchers, practitioners and scholars that reveal a different orientation in strategic advertising, all of whom aspire to be sooner than the curve according to the pillars of innovation. This lawsuits quantity compiles their contributions to the sphere, highlighting the trade of insights on strategic concerns within the technology of innovation marketing.
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Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015 (Springer Proceedings in Business and Economics) by Androniki Kavoura,Damianos P. Sakas,Petros Tomaras