Read e-book online The Territorial Organization of Variety: Cooperation and PDF

By Jerry Patchell

ISBN-10: 1409411451

ISBN-13: 9781409411451

The wine seems to be an anomaly in the smooth worldwide economic climate. hundreds of thousands of small businesses offer an enormous number of hugely differentiated items and compete effectively with multinational organizations. utilizing case experiences from Bordeaux, Napa Valley and Chianti Classico, this publication argues that instead of being a vestige or a serendipitous phenomenon, this sort effects from a worldly substitute association of creation. Integrating differentiation and branding into Ostrom's universal pool source conception, Jerry Patchell indicates how winegrowers in a territory can use self-governance to guard and advertise their universal recognition whereas bettering each one producer's skill to distinguish their wines and construct their very own model. Bordeaux, Napa, and Chianti Classico proportion a number of universal demanding situations, yet advance a collection of suggestions and instruments acceptable to their markets and regulatory contexts.

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The Territorial Organization of Variety: Cooperation and competition in Bordeaux, Napa and Chianti Classico by Jerry Patchell


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